“JHM” (Junior High Ministry) is a youthy brand developed to appeal to junior high students at Water of Life Community Church. The free-flowing lettermark is playful but not kiddish, appealing to that age group’s departure from childhood and pending arrival into adulthood. Presenting the message, “You Are Loved”, in a friendly and doodle-like style invites each student into a close relationship with their Savior, an approachable and relatable Jesus.
Designed with flexibility in mind, the “JHM” lettermark is compatible with a variety of media. It also complements the ministry’s existing branding. This versatility allows for consistency while fostering innovation and creativity in social media, merchandise, and apparel.
